This study examines the factors that influence the effectiveness of customer loyalty programmes to cause a change in consumers' behaviour in retailing services. In particular, three explanatory variables are analysed: the quality of service offered to the customer, her/his trust in the company,...

Este trabajo analiza el efecto de las ventajas e inconvenientes percibidos en el emprendimiento sobre la intención de crear un negocio propio, tomando como referencia la Teoría de Acción Razonada. La muestra está compuesta por 274 estudiantes de la Facultad de Ciencias Económicas y...

This paper analyses the effect of the perceived advantages and disadvantages of entrepreneurship surrounding the starting of a new business and it is based on the Theory of Reasoned Action. The sample contains 274 students of the Faculty of Business and Economics (University of Cantabria). A...