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To trust or not to trust?: Formal contracts and the building of long-term relationships
Camén, Carolina; Gottfridsson, Patrik; Rundh, Bo - In: Management decision : MD 49 (2011) 3, pp. 365-384
Persistent link: https://www.econbiz.de/10008887192
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Contractual governance for sustainable service
Enquist, Bo; Johnson, Mikael; Camén, Carolina - In: Qualitative Research in Accounting & Management 2 (2005) April, pp. 29-53
What is contractual governance in a scenario of performance management? When approached from a static viewpoint, contracting is largely connected with the securing of resources, thus acquiring a capacity focus. In this article, we focus on contractual governance as a part of performance...
Persistent link: https://www.econbiz.de/10009367144
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Contractual governance for public service value networks
Enquist, Bo; Camén, Carolina; Johnson, Mikael - In: Journal of service management 22 (2011) 2, pp. 217-241
Persistent link: https://www.econbiz.de/10008995331
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Radio frequency identification (RFID): Invaluable technology or a new obstacle in the marketing process?
Rundh, Bo - In: Marketing intelligence & planning 26 (2008) 1, pp. 97
Persistent link: https://www.econbiz.de/10007918792
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Rethinking the international marketing strategy: new dimensions in a competitive market
Rundh, Bo - In: Marketing intelligence & planning 21 (2003) 4-5, pp. 249-262
Persistent link: https://www.econbiz.de/10006967584
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Rethinking the international marketing strategy: new dimensions in a competitive market
Rundh, Bo - In: Marketing intelligence & planning 21 (2003) 4, pp. 249
Persistent link: https://www.econbiz.de/10006968562
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Number 5 - International market development: New patterns in SMEs international market behaviour?
Rundh, Bo - In: Marketing intelligence & planning 19 (2001) 5, pp. 319-329
Persistent link: https://www.econbiz.de/10006977692
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Development of customer value in a supply chain: managerial thinking about strategic marketing
Rundh, Bo - In: The journal of business & industrial marketing 26 (2011) 4, pp. 260-273
Persistent link: https://www.econbiz.de/10008928121
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International marketing behaviour amongst exporting firms
Rundh, Bo - In: European journal of marketing : EJM 41 (2007) 1, pp. 181-198
Persistent link: https://www.econbiz.de/10007609460