Implementation intentions are specific plans regarding how, when, and where to pursue a goal (Gollwitzer). Forming implementation intentions for a single goal has been shown to facilitate goal achievement, but do such intentions benefit multiple goals? If so, people should form implementation...

Motivated forgetting is a psychological defense mechanism whereby people cope with threatening and unwanted memories by suppressing them from consciousness. A series of laboratory experiments investigate whether social identity threat can motivate people subsequently to forget identity-linked...

Five experiments demonstrate that brands cause priming effects (i.e., behavioral effects consistent with those implied by the brand), whereas slogans cause reverse priming effects (i.e., behavioral effects opposite to those implied by the slogan). For instance, exposure to the retailer brand...

This project introduces the method of Systematic Self-Observation (SSO) to business researchers, compares it to other modes of introspection, and illustrates its application in a study of consumers' conceptions of their practical wisdom (or lack thereof) during ongoing purchase events....

The growing use of on-line educational content and related video services has changed the way people access education, share knowledge, and possibly make life decisions. In this paper, we characterize how video content affects individual decision-making and willingness to share in the context of...

Normatively, consumers should incorporate opportunity costs into every decision they make, yet behavioral research suggests that consumers consider them rarely, if at all. This research addresses when consumers consider opportunity costs, who considers opportunity costs, which opportunity costs...

Planning has pronounced effects on consumer behavior and intertemporal choice. We develop a six-item scale measuring individual differences in propensity to plan that can be adapted to different domains and used to compare planning across domains and time horizons. Adaptations tailored to...