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Meenaghan, Tony
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Marketing communications in Ireland
Meenaghan, Tony
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10004312042
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2
The sports network: insights into the shifting balance of power
Wolfe, Rosita
;
Meenaghan, Tony
;
O'Sullivan, Paul
- In:
Journal of Business Research
55
(
2002
)
7
,
pp. 611-622
Persistent link: https://www.econbiz.de/10005477486
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3
The sports network: insights into the shifting balance of power
Wolfe, Rosita
;
Meenaghan, Tony
;
O'Sullivan, Paul
- In:
Journal of business research : JBR
55
(
2002
)
7
,
pp. 611
Persistent link: https://www.econbiz.de/10006723155
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4
Point of View: Ambush Marketing: Immoral or Imaginative Practice?
Meenaghan, Tony
- In:
Journal of advertising research
34
(
1994
)
5
,
pp. 77-88
Persistent link: https://www.econbiz.de/10006536587
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5
AMBUSH MARKETING - A THREAT TO CORPORATE SPONSORSHIP
Meenaghan, Tony
- In:
Sloan management review
38
(
1996
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10006324782
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6
Media effect in commercial sponsorship
Meenaghan, Tony
;
Shipley, David
- In:
European journal of marketing : EJM
33
(
1999
)
3-4
,
pp. 328-347
Persistent link: https://www.econbiz.de/10006096849
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7
Playpower - Sports meets marketing
Meenaghan, Tony
;
O'Sullivan, Paul
- In:
European journal of marketing : EJM
33
(
1999
)
3-4
,
pp. 241-249
Persistent link: https://www.econbiz.de/10006096854
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8
Measuring Sponsorship Performance: Challenge and Direction
Meenaghan, Tony
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 385-393
Persistent link: https://www.econbiz.de/10010101363
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9
Metrics in Sponsorship Research—Is Credibility an Issue?
Meenaghan, Tony
;
O'Sullivan, Paul
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 408-416
Persistent link: https://www.econbiz.de/10010101365
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10
Assessing the Financial Impact of Sponsorship Investment
Kourovskaia, Anastasia A.
;
Meenaghan, Tony
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010101366
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