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In this paper, we address the issue of translation behaviour in the context of a service multinational. Our case study of a Nordic bank shows that emergent translation needs may be handled by the organisation and the individual in various ways such as self-translation, technical translation...
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The principal aim of this paper is to examine the presumption that a higher degree of decentralization, accompanied by a reduction in hierarchical levels, leads to intensified and effective horizontal communication across units and organization levels. It is argued that, in fact, personal...
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This article argues that language needs to be considered as an important element in managing multinationals because it permeates virtually every aspect of their business activities. Due to the demands of operating in multiple foreign language environments, a shared company language does not...
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The principal aim of this paper is to explore the impact of language on communication within large and geographically dispersed multinationals. Much of the earlier research emphasizes the importance of horizontal communication and team building as control and coordination mechanism in such...
Persistent link: https://www.econbiz.de/10009213216
In studies of firms' internationalisation, language has tended to be bundled into 'cultural and psychic distance boxes'. In this article, an attempt is made to unbundle the impact of language through (a) an examination of the way in which language influences the pattern of foreign market...
Persistent link: https://www.econbiz.de/10009189159