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Is the more always better? A comparative study of internal and external integration practices in new product and new service development

Homburg, Christian; Kuehnl, Christina - In: Journal of Business Research 67 (2014) 7, pp. 1360-1367

This study investigates the relationship between internal and external integration practices and innovation success of new products and new services. Building on the idea that key success drivers in new product and new service development may have implementing costs besides their obvious...

Persistent link: https://www.econbiz.de/10011050093

General alliance experience, uncertainty, and marketing alliance governance mode choice

Homburg, Christian; Wieseke, Jan; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 141-159

Persistent link: https://www.econbiz.de/10008392820

How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach

Homburg, Christian; Fürst, Andreas - In: Journal of marketing 69 (2005) 3, pp. 95-114

Persistent link: https://www.econbiz.de/10005921820

See no evil, hear no evil, speak no evil: a study of defensive organizational behavior towards customer complaints

Homburg, Christian; Fürst, Andreas - In: Journal of the Academy of Marketing Science 35 (2007) 4, pp. 523-536

Persistent link: https://www.econbiz.de/10007877464

Beschwerdeverhalten und Beschwerdemanagement

Homburg, Christian; Fürst, Andreas - In: Die Betriebswirtschaft : DBW 67 (2007) 1, pp. 41-74

Persistent link: https://www.econbiz.de/10007593263

Incumbents’ defense strategies: a comparison of deterrence and shakeout strategy based on evolutionary game theory

Homburg, Christian; Fürst, Andreas; Ehrmann, Thomas; … - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 185-205

Persistent link: https://www.econbiz.de/10010075598

A customer perspective on product eliminations: how the removal of products affects customers and business relationships

Homburg, Christian; Fürst, Andreas; Prigge, Jana-Kristin - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 531-550

Persistent link: https://www.econbiz.de/10008447605

On the importance of complaint handling design: a multi-level analysis of the impact in specific complaint situations

Homburg, Christian; Fürst, Andreas; Koschate, Nicole - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 265-288

Persistent link: https://www.econbiz.de/10008403963

Organisation von Energieversorgungsunternehmen - Marktorientierte Vertriebs-Reorganisation von Energieversorgungsunternehmen

Beutin, Nikolas; Scholl, Michael; Fürst, Andreas - In: Zeitschrift für Energiewirtschaft : ZfE 26 (2002) 4, pp. 259-274

Persistent link: https://www.econbiz.de/10007470559

Effektivität und Effizienz der Gestaltung des Beschwerdemanagements.

Fürst, Andreas - In: Marketing : ZFP ; journal of research and management 30 (2008) 1, pp. 29-45

Persistent link: https://www.econbiz.de/10007978329