The challenge of companies in today's turbulent business environment is to identify customers' requirements when technology platforms and products are still in development and customers lack experience with the products. This paper presents experiences from piloting new technologies in...

Productisation relates to the process of analysing a need, defining and combining suitable elements, tangible and/or intangible, into a product-like defined set of deliverables that is standardised, repeatable and comprehendible. This paper clarifies the concept of productisation by surveying...

Oulu Innovation Alliance (OIA) is a example of triple-Helix consortium. It integrates top know-how from printed intelligence, wellbeing technology, cleantech and 3D internet and brings together research institutions, businesses and public sector organizations. OIA generates cutting-edge global...

Oulu Innovation Alliance (OIA) is an example of triple-Helix consortium. It integrates top know-how from printed intelligence, wellbeing technology, cleantech and 3D internet and brings together research institutions, businesses and public sector organizations. OIA generates cutting-edge global...

Purpose: In a modern competitive market, business quick decisions are often required at the point of sales to accommodate consumers’ demands. New products demanded for fitting the latest portfolio are considered as new variations and sustainable product development is secured in the...

Purpose: Productisation seems to be a managerial practice as the term is commonly used by practitioners. Industrial managers often comprehend productisation as combining and translating product, or service elements into a whole, that can be offered to customers. Dictionary defines productisation...

Purpose: Customers are typically considered the most important external stakeholders for companies. This study explores how customers are defined by product management and development managers in market-driven development. In addition, customer representation during development is studied....

Purpose The objective of this study is to construct the procedure of business case analysis for rapid productisation. The paper studies the practice of business case analysis to aid collaborative decision making between product management and sales management. Design/Methodology The research is...

Purpose: Virtual product development teams are geographically dispersed and cross-functional, but yet they work on highly interdependent tasks by communicating electronically in work groups. This among other issues presents new challenges for the management of knowledge transfer. Based on...