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The Implications of the Internet on the Advertising Agency-Client Relationship

Durkin, Mark; Lawlor, Margaret-Anne - In: The service industries journal 21 (2001) 2, pp. 175-190

Persistent link: https://www.econbiz.de/10006277308

Issue 4 - Special Issue: Marketing to Children - Children's Understanding of Television Advertising Intent

Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 19 (2003) 3-4, pp. 411-432

Persistent link: https://www.econbiz.de/10006968791

The Established and Potential Mediating Variables in the Child's Understanding of Advertising Intent: Towards a Research Agenda

Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 18 (2002) 5-6, pp. 481-500

Persistent link: https://www.econbiz.de/10006973502

Pester power - A battle of wills between children and their parents

Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 27 (2011) 5, pp. 561-582

Persistent link: https://www.econbiz.de/10008995015

Pester power - A battle of wills between children and their parents

Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 27 (2011) 5, pp. 561-582

Persistent link: https://www.econbiz.de/10008997399

Exploring children's understanding of television advertising - beyond the advertiser's perspective

Lawlor, Margaret-Anne; Prothero, Andrea - In: European journal of marketing : EJM 42 (2008) 11, pp. 1203-1223

Persistent link: https://www.econbiz.de/10008136395

Academy of Marketing Conference 2005 "Marketing: Building Business, Shaping Society"

Ui Ghallachoir, Kate; O'Driscoll, Aidan; Mcdonagh, Pierre; … - In: Journal of marketing management : MM 21 (2005) 5-6, pp. 469-472

Persistent link: https://www.econbiz.de/10006956538

Understanding Customers and Relationships in Software Technology SMEs

Parry, Sara; Jones, Rosalind; Rowley, Jennifer; … - Bangor Business School, Bangor University - 2010

Purpose Drawing on B2B Relationship Marketing and management theory, this research seeks to better understand customer-perceived value in B2B contexts, specifically what customers expect from their relationships with suppliers. The study therefore aims to explore the customer’s perspective of...

Persistent link: https://www.econbiz.de/10010906178

Number 5 - Knowledge organisation in a Web-based environment

Rowley, Jennifer - In: Management decision : MD 39 (2001) 5-6, pp. 355-361

Persistent link: https://www.econbiz.de/10006563977

Number 9 - Retail Insights - E-business - Leveraging customer knowledge - Profiling and personalisation in e-business

Rowley, Jennifer; Slack, Frances - In: International journal of retail & distribution management 29 (2001) 8-9, pp. 409-415

Persistent link: https://www.econbiz.de/10006446334