The aim of the article is to point out the possibility of application of log-linear analysis within the research of hidden relations of data. We use real data gained from the marketing research, which was based on the identification of educational institution communication policy tools in order...

Social services represent a tool of social policy as well as a dynamic social system. This article focuses on a heterogeneous structure of social service providers and it gives rise to a debate of a network optimization of social facilities in the Slovak regions in the context of demographic...

This article uses content analysis to identify the extent of users’ involvement in the corporate communication on the social network Facebook. This article focuses on the Facebook pages of the largest banking institutions operating in Slovakia - regarding the volume of their total assets in...

This article aims to describe the specific aspects of social networking sites as tools of marketing communication. Regarding the assessment of the development of this topic, the article summarises the theoretical solutions of the relevant matters applying to social media. It is also focused on...

The paper deals with price and marketing pricing strategies of retail chain stores in the Slovak Republic. The aim of this paper is to highlight the perception of the impact of economic recession in the retail chain stores. To determine the most used marketing pricing strategies has been used...

The paper deals with pricing strategies in marketing of the branches of chain stores situated in Presov region (specifically in Presov region). The aims of research are to identification the most commonly used pricing strategies in marketing from the point of view of marketing managers of the...

Municipality’s financing represents a substantial part of borough politics. It results from the fundamental functioning of the municipality. One of the main tasks is not only to raise enough funds to cover and satisfy their needs, but also to guarantee their effective usage and to apply new...