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It affects, it affects not: A quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D.A.; Denizci Guillet, Basak - In: International journal of hospitality management 30 (2011) 4, pp. 774-783
Persistent link: https://www.econbiz.de/10009164464
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Measurement of destination brand bias using a quasi-experimental design
Tasci, Asli D.A.; Gartner, William C.; Cavusgil, S.Tamer - In: Tourism management : research, policies, practice 28 (2007) 6, pp. 1529-1540
Persistent link: https://www.econbiz.de/10007767532
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Destination Image and Its Functional Relationships
Tasci, Asli D.A.; Gartner, William C. - In: Journal of travel research : a quarterly publication of … 45 (2007) 4, pp. 413-425
Persistent link: https://www.econbiz.de/10007733736
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Visa restrictions and their adverse economic and marketing implications – Evidence from China
Song, Haiyan; Gartner, William C.; Tasci, Asli D.A. - In: Tourism management : research, policies, practice 33 (2012) 2, pp. 397-413
Persistent link: https://www.econbiz.de/10009819894
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Social Distance: The Missing Link in the Loop of Movies, Destination Image, and Tourist Behavior?
Tasci, Asli D.A. - In: Journal of travel research : a quarterly publication of … 47 (2009) 4, pp. 494-507
Persistent link: https://www.econbiz.de/10008239649
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CEO duality and firm performance in the U.S. restaurant industry: Moderating role of restaurant type
Guillet, Basak Denizci; Seo, Kwanglim; Kucukusta, Deniz; … - In: International journal of hospitality management 33 (2013), pp. 339-346
Persistent link: https://www.econbiz.de/10010102384
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An examination of executive compensation in the restaurant industry
Guillet, Basak Denizci; Kucukusta, Deniz; Xiao, Qu - In: International journal of hospitality management 31 (2012) 1, pp. 86-96
Persistent link: https://www.econbiz.de/10009819226
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What determines multinational hotel groups’ locational investment choice in China?
Zhang, Hanqin Qiu; Guillet, Basak Denizci; Gao, Wendy - In: International journal of hospitality management 31 (2012) 2, pp. 350-360
Persistent link: https://www.econbiz.de/10009819255
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Chinese Leisure Travelers' Preferences of Rate Fences in the Airline Industry
Guillet, Basak Denizci; Xu, Yan Elsie - In: Journal of hospitality marketing & management 22 (2013) 3, pp. 333-348
Persistent link: https://www.econbiz.de/10010085130
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Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?
Chan, Nga Ling; Guillet, Basak Denizci - In: Journal of travel and tourism marketing 28 (2011) 4, pp. 345-369
Persistent link: https://www.econbiz.de/10009016632