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1
A Modernized Family Life Cycle.
Murphy, Patrick E
;
Staples, William A
- In:
Journal of Consumer Research
6
(
1979
)
1
,
pp. 12-22
Persistent link: https://www.econbiz.de/10005738957
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The Ethics of Celebrity-Athlete Endorsement: What Happens When a Star Steps Out of Bounds?
Miller, Felicia M
;
Laczniak, Gene R
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 499-511
Persistent link: https://www.econbiz.de/10009795277
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