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Padgett, Daniel T.
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Patterns of affective reactions to ads : the integration of moment to moment responses into overall judgments
Baumgartner, Hans
;
Sujan, Mita
;
Padgett, Daniel T.
-
1994
Persistent link: https://www.econbiz.de/10004566091
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The Relationship Between Retail Price Promotions and Regular Price Purchases
Mulhern, Francis J.
;
Padgett, Daniel T.
- In:
Journal of marketing
59
(
1995
)
4
,
pp. 83-90
Persistent link: https://www.econbiz.de/10005995215
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