The optimal product design is an NP-hard marketing optimization problem, in which a firm aims at the maximization of its market share or profit. A manager that deals with the problem has to decide on a number of issues, such as how to simulate the consumer choice process, which optimization...

Based on the data collected from a large-scale survey research of 1622 consumers, the present paper develops a disaggregate, compensatory choice model to collectively examine the impact of under-examined factors on consumer car type choice behaviour. All existing econometric forecasting models...

This study shows the value of a set-theoretic comparative technique—namely, fuzzy-set qualitative comparative analysis—as a means to supplement other traditional techniques, such as regression analysis and structural equation modeling. The study illustrates the technique by using the...

Innovation is a critical factor in building an organization’s culture of growth. Provided that it is properly blended with organizational development initiatives and aligned with the organization’s strategy, it supplies a compelling advantage for the growth process. Neglecting to...