This paper focuses on the strategy adopted by the MNE Nestlé in Japan between the establishment of a branch at Yokohama in 1913 and the end of World War II. It highlights the difficulties encountered by the firm in its attempts to open up and operate production facilities due to strong...

[fre] Résumé . Cette contribution présente un cas de transfert international de technologie dans l'industrie horlogère entre l'Occident et le Japon au cours des années 1880-1940. Il montre quel est le rôle des industries horlogères suisse et américaine dans ce processus et comment les...

The objective of this paper is to contribute to a better understanding of the comeback of the Swiss watch industry on the world market since the end of the 1980s. It focuses on the Swatch Group (SG), currently the world’s biggest watch company. In 1983, the merger of the largest watch group...