Yang, Ching-Chow - In: The Service Industries Journal 31 (2010) 4, pp. 527-544
Customer variability is a problem for service providers because it can have a significant adverse affect on service quality, and hence on customer loyalty. Drawing on the work of Frei [Breaking the trade-off between efficiency and service. <italic>Harvard Business Review</italic>, <italic>84</italic>(11), 92--101 (2006)] and...