Using an on-going real case study of a micro-finance project modeled on financial inclusion in Zimbabwe, a country with high levels of poverty, we provide real time insights on entrepreneurship and micro-finance in this environment focusing on the nature of challenges faced by entrepreneurs and...

International marketers face the challenge of understanding the decision making process that consumers in subsistence marketplaces go through when choosing which products to buy. The unique characteristics of these marketplaces pose distinct challenges which researchers need to address in order...