Online users often need to make adoption decisions without accurate information about the product values. An informational cascade occurs when it is optimal for an online user, having observed others' actions, to follow the adoption decision of the preceding individual without regard to his own...

Online brokerages and message board providers have introduced community stock sentiments to influence investors in their trading decisions. Community stock sentiments reflect the average opinions of investors to either buy (bullish) or sell (bearish). However, it is unclear if these sentiments...

Much has been discussed in popular press about virtual communities being melting pots of ideas and opinions. However, little is known as to how individuals actually interact in virtual communities and to what degree interactions occur between individuals with different ideas and opinions, which...

Using datat from the 1994-1996 CSFII/DHKS, we identify and assess factors affecting the decision to consume pork and conditional on consuming pork, the decision of the amount of pork intake. Branded and generic advertising of pork play a prominent role in both decisions. Beef advertising,...

The value of improved climate forecasts to winter wheat producers is estimated. Two El Niño/Southern Oscillation based forecasting methods are compared. In most regions, a five phase approach is more valuable than the more commonly used three phase approach. Economic value and distributional...

Understanding the role of health information in food and nutrient demand has become an important issue over the last decade. Endogeneity and measurement error are two empirical problems that are inherent in this type of analysis. While some type of instrumental variables estimation would appear...

Using the choice-based conjoint analysis and self explicated approach, I elicited South Korean millers’ preference and willingness to pay for the quality characteristics of hard white wheat that is used in producing all-purpose flour. In specified seven attributes, test weight, moisture, and...