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Industrial companies' evaluation criteria in new product development gates

Commandeur, Harry R.; Hart, Susan; Hultink, Erik Jan; … - 2003

This article presents the results of a study on the evaluation criteria that companies use at several gates in the NPD process. The findings from 166 managers suggest that companies use different criteria at different NPD evaluation gates. While such criteria as technical feasibility, intuition...

Persistent link: https://www.econbiz.de/10009459827

Corporate Ethics: An Exploration of Contemporary Greece

Kavali, Stella; Tzokas, Nikolaos; Saren, Michael - In: Journal of business ethics : JOBE 30 (2001) 1, pp. 87-104

Persistent link: https://www.econbiz.de/10006903956

Lighting up the "dark side" of international export-import relationships: Evidence from UK exporters

Pressey, Andrew; Tzokas, Nikolaos - In: Management decision : MD 42 (2004) 5-6, pp. 694-720

Persistent link: https://www.econbiz.de/10006550430

Lighting up the "dark side" of international export-import relationships: Evidence from UK exporters

Pressey, Andrew; Tzokas, Nikolaos - In: Management decision : MD 42 (2004) 5, pp. 694

Persistent link: https://www.econbiz.de/10006550809

Aligning Sales Management and Relationship Marketing in the Services Sector

Tzokas, Nikolaos; Saren, Michael; Kyziridis, Panayiotis - In: The service industries journal 21 (2001) 1, pp. 195-210

Persistent link: https://www.econbiz.de/10006279312

Navigating the new product development process

Tzokas, Nikolaos; Hultink, Erik Jan; Hart, Susan - In: Industrial marketing management : the international … 33 (2004) 7, pp. 619-626

Persistent link: https://www.econbiz.de/10006242968

Generating Marketing Resources by Means of R&D Activities in High Technology Firms

Tzokas, Nikolaos; Saren, Michael; Brownlie, Douglas - In: Industrial marketing management : the international … 26 (1997) 4, pp. 331-340

Persistent link: https://www.econbiz.de/10006314839

Industrial Export Pricing Practices in the United Kingdom

Tzokas, Nikolaos; Hart, Susan; Argouslidis, Paraskevas; … - In: Industrial marketing management : the international … 29 (2000) 3, pp. 191-204

Persistent link: https://www.econbiz.de/10006289510

Antecedents and Consequences of Relationship Marketing: Insights from Business Service Salespeople - Relationship marketing is regarded by salespeople as a two-way street and requires engaged relationship building activities from both buyers and sellers

Sharma, Arun; Tzokas, Nikolaos; Saren, Michael; … - In: Industrial marketing management : the international … 28 (1999) 6, pp. 601-612

Persistent link: https://www.econbiz.de/10006295291

Strategic pricing in export markets: empirical evidence from the UK

Tzokas, Nikolaos; Hart, Susan; Argouslidis, Paris; … - In: International business review : the official journal of … 9 (2000) 1, pp. 95-118

Persistent link: https://www.econbiz.de/10005962079