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Stop Playing with Your Food: A Comparison of For-Profit and Non-Profit Food-Related Advergames

Cicchirillo, Vincent; Lin, Jhih-Syuan - In: Journal of advertising research 51 (2011) 3, pp. 484-499

Persistent link: https://www.econbiz.de/10009795276

To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook

Zhang, Jie; Sung, Yongjun; Lee, Wei-Na - In: American Journal of Business 25 (2010) 1, pp. 53-64

Employing the conceptual framework of play themes, this study examined and reported the product categories that presented branded entertainment the most, the different types and features of branded entertainment, and how various play themes were incorporated in branded entertainment in the...

Persistent link: https://www.econbiz.de/10010610911

To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook

Zhang, Jie; Sung, Yongjun; Lee, Wei-Na - In: American Journal of Business 25 (2010) 1, pp. 53-64

Persistent link: https://www.econbiz.de/10008620272

Brand Placements in Korean Films, 1995 2003: A Content Analysis

Sung, Yongjun; Choi, Jongsuk; de Gregorio, Federico - In: Journal of international consumer marketing 20 (2008) 3-4, pp. 39-54

Persistent link: https://www.econbiz.de/10008148328

Non-student consumer attitudes towards product placement: Implications for public policy and advertisers

Sung, Yongjun; de Gregorio, Federico; Jung, Jong-Hyuok - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 257-286

Persistent link: https://www.econbiz.de/10008254089

Cigarette Advertising in Popular Youth and Adult Magazines: A Ten-Year Perspective

Krugman, Dean M.; Morrison, Margaret A.; Sung, Yongjun - In: Journal of public policy & marketing : JPP & M ; an … 25 (2006) 2, pp. 197-211

Persistent link: https://www.econbiz.de/10007377613

Understanding Attitudes Toward and Behaviors in Response to Product Placement

de Gregorio, Federico; Sung, Yongjun - In: International journal of advertising : the quarterly … 39 (2010) 1, pp. 83-97

Persistent link: https://www.econbiz.de/10009976423

Increasing Power and Preventing Pain

Sung, Yongjun; Choi, Sejung - In: International journal of advertising : the quarterly … 40 (2011) 1, pp. 71-87

Persistent link: https://www.econbiz.de/10009976461

When the going gets tough, ads become straightforward but multi-appealed: The influence of the recession on financial services advertising appeals

Ahn, Hongmin; Song, Young-A; Sung, Yongjun - In: Journal of financial services marketing : JFSM 16 (2012) 3, pp. 230-244

Persistent link: https://www.econbiz.de/10009816265

A two-dimensional approach to between-partner fit in co-branding evaluations

Ahn, Hongmin; Sung, Yongjun - In: The journal of brand management : an international journal 19 (2012) 5, pp. 414-425

Persistent link: https://www.econbiz.de/10009830792