The case is about the marketing challenge faced by the Head of the Delhi/NCR circle of Aircel Ltd, a telecom company in India. In Delhi circle, the company had achieved a commendable share of users in just two years, but they also had the lowest average revenue per user (ARPU) among the telecom...

With the rise of India and China to potential great power status, there is now talk of the United States, India and China being the three poles in the international system of 2050. This article argues that the three countries are on different power trajectories and that two of these...

This article is an attempt to provide an integrated discussion of culture through both universal and indigenous approaches: etic and emic. Both universal and indigenous points of views are very important in understanding specific culture and its comparison with other cultures. Methodological...

In this study, we examined the effects of individualism-collectivism (I/C) orientations on organizational commitment (affective and normative), tenure intent, and willingness to expend effort among Indian and Irish employees. Results indicated that Indians exhibited higher willingness to expend...