Sport teams are increasingly using their websites to create and nurture relationships with their fans. Like other leisure-based products and services, sport brands have a capacity to facilitate the development of brand communities. Websites can be a key context for the expression of brand...

Within the realm of sport management, team identification, a type of group identity, has been examined as a uni-dimensional construct (Wann & Branscombe, 1993). Research in social psychology, however, has examined group identity as a multi-dimensional concept. The current study examined team...

The advancement of empirical research on corporate social responsibility (CSR) has been hindered by the lack of an appropriate measure of CSR perceptions among sport consumers. Consequently, researchers have yet to fully explore the ways in which consumer's attitudes impact their responses to...