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Reviews and Communications - Reviews - Marketing and Consumer Behavior in East and South-East Asia

Pecotich, Anthony; Shultz, Clifford; Rahtz, Don R. - In: Journal of macromarketing : examining the interactions … 20 (2000) 1, pp. 95

Persistent link: https://www.econbiz.de/10006907713

Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development

Shultz, Clifford J.; Rahtz, Don R.; Speece, Mark - In: Journal of macromarketing : examining the interactions … 24 (2004) 2, pp. 168-172

Persistent link: https://www.econbiz.de/10006879360

Technology acceptance model and the paths to online customer loyalty in an emerging market

Mai, Nguyen Thi Tuyet; Yoshi, Takahashi; Tuan, Nham Phong - In: Tržište/Market 25 (2013) 2, pp. 231-248

The technology acceptance model (TAM) has been well-known for decades. However, the global adoption of the Internet creates new interests in utilizing TAM in e-commerce and the post-consumption intention, especially in emerging markets. Data was collected from 758 online customers via a...

Persistent link: https://www.econbiz.de/10011007122

Bicultural Team Teaching: Experiences From an Emerging Business School

Napier, Nancy K.; Hang, Ngo Minh; Mai, Nguyen Thi Tuyet; … - In: Journal of management education : a publication of the … 26 (2002) 4, pp. 429-448

Persistent link: https://www.econbiz.de/10006826435

Antecedents and Consequences of Status Consumption among Urban Vietnamese Consumers

Mai, Nguyen Thi Tuyet; Tambyah, Siok Kuan - In: Organizations and Markets in Emerging Economies 2 (2011) 1

Persistent link: https://www.econbiz.de/10010627269

The Impact of Status Orientations on Purchase Preference for Foreign Products in Vietnam, and Implications for Policy and Society

Mai, Nguyen Thi Tuyet; Smith, Kirk - In: Journal of macromarketing : examining the interactions … 32 (2012) 1, pp. 52-61

Persistent link: https://www.econbiz.de/10009960464

Marketing of Health Care Within a Community:: A Quality-of-Life/Needs Assessment Model and Method

Rahtz, Don R.; Sirgy, M. Joseph - In: Journal of Business Research 48 (2000) 3, pp. 165-176

Persistent link: https://www.econbiz.de/10005473942

Marketing of Health Care Within a Community:

Rahtz, Don R.; Sirgy, M.Joseph - In: Journal of business research : JBR 48 (2000) 3, pp. 165-176

Persistent link: https://www.econbiz.de/10006728599

Can Health Care Organizations Better Contribute to Quality of Life by Focusing on Preventive Health Knowledge?

Rahtz, Don R.; Szykman, Lisa R. - In: Journal of macromarketing : examining the interactions … 28 (2008) 2, pp. 122-129

Persistent link: https://www.econbiz.de/10008043927

An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam

Thi Tuyet Mai, Nguyen; Jung, Kwon; Lantz, Garold; Loeb, … - In: Journal of international marketing 11 (2003) 2, pp. 13-35

Persistent link: https://www.econbiz.de/10007232795