Given the inherent uncertainties pervading the operational environment within real-world supply chains, it becomes imperative for each partnering echelon to focus on individual information requirements from the viewpoint of global optimization of overall supply chain (SC) performance. With this...

We develop advertising strategies for a firm which has a new product for which demand exists in an emerging market. However, the primary channels for distribution of the firm's product do not exist, because either the market has not been opened up, or the firm has not entered the market....

Every week, motion picture exhibitors must decide whether to keep or replace the movies playing in their theaters in light of the past week's sales data. This decision is complex because of the dynamic decision environment, the uncertainty of demand, the complex revenue-sharing terms between the...

In this paper, we consider a supply chain coordination problem when demand faced by a retailer is influenced by the amount of inventory displayed on the retail shelf. We assume that shelf space inventory is used as one of the levers to stimulate demand. Our objective in this research is to...