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An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias

Backhaus, Klaus; Wilken, Robert; Voeth, Markus; … - In: International journal of market research : JMRS ; the … 47 (2005) 5, pp. 543-562

Persistent link: https://www.econbiz.de/10006691781

Conjoint-Analyse versus Direkte Preisabfrage zur Erhebung von Zahlungsbereitschaften

Backhaus, Klaus; Voeth, Markus; Sichtmann, Christina; … - In: Die Betriebswirtschaft : DBW 65 (2005) 5, pp. 439-457

Persistent link: https://www.econbiz.de/10006811067

Ein Phasenansatz für das Dienstleistungsmarketing

Sichtmann, Christina; Gawantka, Axel - In: Jahrbuch der Absatz- und Verbrauchsforschung 51 (2004) 4, pp. 374-392

Persistent link: https://www.econbiz.de/10006080220

The influence of ethical culture on supplier selection in the context of sustainable sourcing

Goebel, Philipp; Reuter, Carsten; Pibernik, Richard; … - In: International Journal of Production Economics 140 (2012) 1, pp. 7-17

Driven by the upsurge in global (out-)sourcing and the changing expectations of organizations' stakeholders, companies are increasingly being held responsible for the actions of their suppliers. Subsequently, Purchasing and Supply Management (PSM) has emerged as an important factor in...

Persistent link: https://www.econbiz.de/10010594367

The importance of taxes in entrepreneurial decisions: an analysis of practicing physicians’ behavior

Hundsdoerfer, Jochen; Sichtmann, Christina - In: Review of Managerial Science 3 (2009) 1, pp. 19-40

Persistent link: https://www.econbiz.de/10008515476

Estimating Willingness‐to‐pay with Choice‐based Conjoint Analysis – Can Consumer Characteristics Explain Variations in Accuracy?

Sichtmann, Christina; Wilken, Robert; Diamantopoulos, … - In: British journal of management : BJM 22 (2011) 4, pp. 628-646

Persistent link: https://www.econbiz.de/10009798722

The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success

Sichtmann, Christina; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 567-585

Persistent link: https://www.econbiz.de/10010162035

An analysis of antecedents and consequences of trust in a corporate brand

Sichtmann, Christina - In: European journal of marketing : EJM 41 (2007) 9, pp. 999-1015

Persistent link: https://www.econbiz.de/10007792818

Zur Gewichtung von Steuern in unternehmerischen Investitionskalkülen: Eine Conjoint-Analyse des Entscheidungsverhaltens selbständiger Ärzte

Hundsdoerfer, Jochen; Sichtmann, Christina - In: Betriebswirtschaftliche Forschung und Praxis : BFuP (2007) 6, pp. 604-620

Persistent link: https://www.econbiz.de/10007897607

Limit conjoint analysis and Vickrey auction as methods to elicit consumers' willingness-to-pay: An empirical comparison

Sichtmann, Christina; Stingel, Susanne - In: European journal of marketing : EJM 41 (2007) 11, pp. 1359-1374

Persistent link: https://www.econbiz.de/10007870587