Farias, Vivek F.; Jagabathula, Srikanth; Shah, Devavrat - In: Management Science 59 (2013) 2, pp. 305-322
Choice models today are ubiquitous across a range of applications in operations and marketing. Real-world implementations of many of these models face the formidable stumbling block of simply identifying the "right" model of choice to use. Because models of choice are inherently high-dimensional...