How to deal with the contradiction between scale production effect and customized demand is the key problem on studying mass customization (MC). When MC is operating in supply chain environment, on one hand, the excellent operating character of the supply chain will give conditions for solving...

This paper develops an extended newsboy model and presents a coordination decision policy in a supply chain consisting of one manufacturer and one retailer. In order to meet a random demand, the retailer can place a second order at the end of the period if a stock-out occurs. The manufacturer's...