The study analyzes the role of entrepreneurial orientation with mediating effect of knowledge creation process to creating Blue Ocean in corporate sector in Pakistan There is an increasing competition among companies due to globalization and technological advancements. Thus, it requires a study...

The 21st century came with blending of threats and opportunities of deep-rooted obstructions of fast-paced business environment. Research on strategic management has consequently increased and grabbed the attention of both academicians and strategic policy makers. The current study is therefore...

The purpose of this study is multifaceted; firstly, it aims to explore the extent to which marketing intelligence is utilized within corporate sector in Pakistan. Secondly, this paper measures the role of marketing intelligence by strategic function on organizational performance. Research on...

The main aim of this paper is to examine the impact of organizational culture on the employees’ commitment towards organizational goal. Further, it focuses on three levels of organizational culture (i) surface level, (ii) espoused values and (iii) assumptions values, and their relationship...

The main aim of this paper is to examine the impact of organizational culture on the employees’ commitment towards organizational goal. Further, it focuses on three levels of organizational culture (i) surface level, (ii) espoused values and (iii) assumptions values, and their relationship...