Broadband communications lie at the heart of the developing information society. Employing a logistic diffusion model, we analyze the factors that influence the diffusion of fixed and mobile broadband. We find that local loop unbundling, income, population density, education, and price are...

This study focuses on a better understanding of user preferences based on perceived usability and perceived aesthetics. For this, previous studies on the relationships among perceived usability, perceived aesthetics, user performance and user preference are reviewed with the consideration of...

Purpose - This paper develops and tests a model depicting the drivers of organizational leaders' intentions to use social media for in-bound customer communications in a political marketing context. This model improves practitioners and researchers understanding of what influence leaders'...

The notion that a firm's strategic intent can affect its performance through managerial actions has become prominent in the organization literature. In this research, we propose that strategic aggressive firms will foster decisions that favor holding low levels of slack and low levels of R&D...

Ingredient branding is a popular strategy involving two “parent” brands developing a co-branded product, called an ingredient branding offering (IBO). Drawing on extant brand literatures, we investigate how brand feedback effects are influenced by (1) the initial brand strength among the...