Racela, Olimpia C.; Thoumrungroje, Amonrat - In: International Journal of Management and Marketing Research 7 (2014) 1, pp. 1-14
The purpose of this study is to assess the role of export market orientation on interfirm communication and interfirm cooperation, and ultimately, on export performance. Drawing upon the resource-based view, cognitive structures in social psychology, and relationship marketing theory, a...
