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The purpose of this article is to analyse the repertoire of possible price models that organisations may deploy for their products and services. This is attained by developing the SBIFT model that suggests that organisations can differentiate by price along five dimensions. Previous research on...
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In connection with management programmes in the People's Republic of China, 152 students responded to a questionnaire developed by Hofstede (in Culture's Consequences, published by Sage, London, 1980). The majority were experienced managers. The same questionnaire was used in similar courses in...
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