Alfnes, Frode; Sharma, Amit - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 238-258
perceptions of restaurant customers to locally produced food and their willingness to pay a premium. This study employs a field …Restaurant owners are always looking for new ways to increase profits. In this paper, we investigate the attitudes and … experiment conducted in a restaurant located on a Midwest US university campus. When ordinary customers entered the restaurant …