Srnka, Katharina J.; Koeszegi, Sabine t. - In: Schmalenbach Business Review (sbr) 59 (2007) 1, pp. 29-57
In proposing a procedure for transforming qualitative data into quantitative results, we address the manifold requests for discovery-oriented research in the business disciplines. We present a systematic classification of combined qualitative-quantitative research designs and argue in favor of...
