Henke, John W.; Peacock, Eileen; York, Kenneth M. - In: Journal of Marketing for Higher Education 11 (2001) 2, pp. 21-37
<title>ABSTRACT</title> The relationship between a business school and the local business community can be a mutually beneficial relationship. For the regional business school, building relationships with business executives can be a timely and difficult challenge, which can be compounded by the presence and...