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The role of lifetime activity cues in customer base analysis

Hoppe, Daniel; Wagner, Udo - In: Journal of Business Research 67 (2014) 5, pp. 983-989

This paper develops the notion of lifetime activity cues in customer base analysis. The authors first discuss the impact of lifetime indicators, such as customers' conceptual response to marketing activities, and then demonstrate how such lifetime cues can be embedded into the Pareto/NBD model....

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010869742

Erratum on the MBG-NBD Model

Wagner, Udo; Hoppe, Daniel - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 225-226

Persistent link: https://ebvufind01.dmz1.zbw.eu/10008092931

Erratum on the MBG/NBD Model

Wagner, Udo; Hoppe, Daniel - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 225-227

Persistent link: https://ebvufind01.dmz1.zbw.eu/10008899522

On Banerjee and Bhattacharyya (1976),

Bemmaor, Albert C.; Hoppe, Daniel - In: Journal of the American Statistical Association 103 (2008) June, pp. 894-895

Persistent link: https://ebvufind01.dmz1.zbw.eu/10005238744

Remaining within-cluster heterogeneity: a meta-analysis of the "dark side" of clustering methods

Franke, Nikolaus; Reisinger, Heribert; Hoppe, Daniel - In: Journal of marketing management : MM 25 (2009) 3-4, pp. 273-294

Persistent link: https://ebvufind01.dmz1.zbw.eu/10008283585

Remaining within-cluster heterogeneity: a meta-analysis of the "dark side" of clustering methods

Franke, Nikolaus; Reisinger, Heribert; Hoppe, Daniel - In: Journal of marketing management : MM 25 (2009) 3, pp. 273-294

Persistent link: https://ebvufind01.dmz1.zbw.eu/10008416607

Die Mitgliedschaft in der stillen Gesellschaft und in der Unterbeteiligung als Kreditsicherheit

Wagner, Udo - In: Gesellschaftsanteile als Kreditsicherheit, (pp. 105-128). 1979

Persistent link: https://ebvufind01.dmz1.zbw.eu/10002951309

Reaktionsfunktionen mit zeitvariablen Koeffizienten und dynamische Interaktionsmessung zwischen absatzpolitischen Instrumenten

Wagner, Udo - In: Journal of business economics : JBE 50 (1980) 4, pp. 416-425

Persistent link: https://ebvufind01.dmz1.zbw.eu/10002951336

Energetic life cycle assessment of fuel cell powertrain systems and alternative fuels in Germany

Wagner, U.; Eckl, R.; Tzscheutschler, P. - In: Energy 31 (2006) 14, pp. 3062-3075

By means of energetic life cycle assessment, innovative fuel cell (FC) powertrain systems and the respective fuels are examined and compared with conventional systems. The basis for this research is process chain analyses for the supply of conventional and alternative fuels at the point of...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010807489

Editorial

Wagner, U.; Wright, G.P. - In: European journal of operational research : EJOR 76 (1994) 2, pp. 245-246

Persistent link: https://ebvufind01.dmz1.zbw.eu/10006685726