provide insight into the effects of interpersonal factors on status consumption. Furthermore, high and low materialism serve … consciousness) on status consumption, whereas the low-materialism group requires self-monitoring as an additional antecedent of …Despite the rapid and dramatic changes in male fashion consumption over the past 20years, consumer research largely …

“bandwagon” type of luxury consumption. It develops and empirically confirms a conceptual model of bandwagon consumption of … consumption. This relationship is mediated by the level of a consumer's status-seeking predispositions, susceptibility to … of bandwagon luxury consumption and can be used as inputs in the development of marketing strategies. …

We conduct a classroom survey to investigate the willingness to sacrifice consumption in absolute terms in order to … ascend above others in terms of consumption levels. In contrast to other studies using survey methodologies, participants are … induced by relative consumption concerns, or else by nonmonotonic preferences. We find that relative consumption concerns …