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Il ruolo della comunicazione nella relazione consumatore-insegna commerciale
Gabrielli, Veronica; Balboni, Bernardo; Grappi, Silvia - In: MERCATI E COMPETITIVITÀ 2007/2 (2007) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10010876202
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Componenti valutative e comportamentali della fedeltà al punto vendita
Galli, Giovanna; Gabrielli, Veronica; Martinelli, Elisa; … - In: MERCATI E COMPETITIVITÀ 2006/1 (2006) 1
Persistent link: https://www.econbiz.de/10010560462
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SME practice towards integrated marketing communications
Gabrielli, Veronica; Balboni, Bernardo - In: Marketing intelligence & planning 28 (2010) 3, pp. 275-291
Persistent link: https://www.econbiz.de/10008707072
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Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica; Grappi, Silvia; Baghi, Ilaria - In: The journal of brand management : an international journal 19 (2012) 7, pp. 567-581
Persistent link: https://www.econbiz.de/10009973157
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For-profit or non-profit brands: Which are more effective in a cause-related marketing programme?
Baghi, Ilaria; Gabrielli, Veronica - In: The journal of brand management : an international journal 20 (2013) 3, pp. 218-231
Persistent link: https://www.econbiz.de/10010062102
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SME practice towards integrated marketing communications
Gabrielli, Veronica; Balboni, Bernardo - In: Marketing intelligence & planning 28 (2010) 3, pp. 275-291
Persistent link: https://www.econbiz.de/10008418725