Sustainability is playing a key role in the wine industry as shown by the attention paid at several levels by the academia, institutions and associations. Nevertheless, the principle itself of sustainability opens a wide debate and it significantly affects firms in all their activities. Using a...

This exploratory study seeks to examine the nature of a migrant Chinese network of personal relationships and business interactions, and their level of integration with the traditional Italian firms that are housed in Prato's industrial district. The specific goal is to understand how do the...

This paper highlights the role that Higher Education Institutions (HEI’s) can play in the development of place umbrella brands in a rural area of Italy. Place branding in rural areas is considered a wicked problem, since it must be managed by many stakeholders who often have diverse and...

In the context of sustainable consumption buying local produce could support environmentally friendly production from the local economy. Our study estimates the preference weights that local consumers assign to some milk attributes including local origin and the influence on choice of a local...

This paper reports results of an evaluation experiment designed to provide both hedonic scores and measurements of consumer willingness to pay (WTP), on the basis of visual inspection, tasting, and presentation of information on origin, ingredients, and production processes of typical kinds of...

“Precautionary Principle” is a prominent concept in current scientific debate in the fields of food safety, environmental protection and climate change. In fact during last years, climate and environmental threats and food scares (global warming, BSE, Avian flu, GM foods, etc. . . )...