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AbstractThe following sections are included:SummaryResultsTechnology adoption/infrastructure and budget trendsInternal organizationCustomer facing interactionsTrading partner relationshipsBusiness resultsOrganization climate/dynamic environmentGlobalizationAPPENDIX A: SURVEY RESPONDENT SAMPLE...
Persistent link: https://www.econbiz.de/10011207057
This study investigates the reciprocal effects of media brand extensions on attitudes towards media parent brand. The results indicate that the evaluation by audiences of a brand with high credibility is enhanced as a result of the introduction of an extension with good fit, but diluted when an...
Persistent link: https://www.econbiz.de/10010950498
Information and communications technologies have changed how firms do business and create value. The objective of this study is to improve the understanding of ICT contribution to firm performance and explore the linkage between ICT impacts and business process management among various countries...
Persistent link: https://www.econbiz.de/10010832635
This study sets out to examine the competitive relationships that exist within the telecommunications market using the niche theory on the personal gratifications and system gratifications dimensions. The findings from the analysis of 363 survey responses indicate that traditional and...
Persistent link: https://www.econbiz.de/10009199483
This study investigates effects of market competition on newspaper diversity in Taiwan. Using Simpson's D, this study found that overall newspaper market diversity increased after a new daily newspaper entered the market. Although overall diversity increased, the traditional newspapers decreased...
Persistent link: https://www.econbiz.de/10009221073
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