How does status consumption operate among the middle classes in less industrialized countries (LICs)-those classes that have the spending power to participate effectively in consumer culture? Globalization research suggests that Bourdieu's status consumption model, based upon Western research,...

Consumer researchers have commonly analyzed marketplace performances as liminal events structured by context-specific role playing, norms of reciprocity, and cocreative collaborations. As a consequence, this literature remains theoretically mute on questions related to the sociological...