Despite its explosive growth in North America, relatively little research has been conducted on the gambling implications of fantasy sports. The current study examines whether financial information (i.e. entry fee and payout) in an advertisement promoting a fantasy football service influences...

The current study adds to the sport marketing and media literature on the effect of individual differences (sensation seeking; SS) on the consumption of violent sport media. It extends the literature on SS and Perceived Message Sensation Value (PMSV) by exploring the role of image intensity in...