Figueira-de-Lemos, Francisco; Johanson, Jan; Vahlne, … - In: Journal of World Business 46 (2011) 2, pp. 143-153
This paper analytically and graphically examines the Uppsala model's risk formula (Johanson & Vahlne, 1977) in its two variables: commitment and uncertainty. The graphical treatment of the variables demonstrates the internationalization mechanism's consistency with the risk formula. In...