Pedersen, T.; Petersen, B.; Benito, G. R. G. - In: International Business Review 11 (2002) 3, pp. 325-345
This paper explores what factors motivate exporters to change their foreign market servicing mode from using independent distributors and agents to setting up their own local sales organization, and what factors impede such changes (switching costs). Using data from a sample of 214 Danish...