Dahlan, Rolan Mauludy; Situngkir, Hokky - Volkswirtschaftliche Fakultät, … - 2010
presentation, we use the concept of meme to explore evolution of demand. This study offers an evolutionary model of demand, which … function of quantity. This modification provides an opportunity to see innovation and transformation of consumer preferences in … the demand perspective. Innovation is seen as a change in sequence of memes in economic products, while the transformation …