This study investigates how business research scholars’ internationalization strategies influence their research performance and how this relationship is moderated by the availability of different knowledge-based resources. The authors analyze citations to journal articles authored by business...

Das WZB nimmt als außeruniversitäre Einrichtung in bezug auf die Nachwuchsförderung eine besondere Stellung ein. Es verfügt - im Gegensatz zu den Universitäten - nicht über die Prüfungsberechtigung für Promotionen und Habilitationen. Faktisch bildet das WZB jedoch in beträchtlichem...

This article presents a meta-analysis on brand personality (BP) by investigating the antecedents and consequences of the BP dimensions of sincerity, excitement, competence, sophistication, and ruggedness, as suggested by Aaker (Journal of Marketing Research 34:347–356, <CitationRef CitationID="CR1">1997</CitationRef>). The authors...</citationref>

Based on cultivation theory, self-concept theories, and gender research, this study investigates the influence of TV viewing on female and male consumers' perceived body images and related consumption behavior. The results show that TV viewing biases social perceptions of body images; however,...

The development of path-dependent processes basically refers to positive feedback in terms of increasing returns as the main driving forces of such processes. Furthermore, path dependence can be affected by context factors, such as different degrees of complexity. Up to now, it has been unclear...

Gaining and sustaining brand loyalty is a key challenge in increasingly competitive markets. Many marketing researchers as well as practitioners emphasize the critical role of the interpersonal interaction between the customer and the salesperson in influencing customer satisfaction, generating...