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For years, magazine publishers have been developing their online presence, pursuing a range of different goals and strategies for their websites. One of the key questions in creating online presence is whether to allocate resources on developing the offline print brand and expect brand equity...
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User generated content has always been important building-blocks for traditional media products – ‘letters to the editor’ and ‘family news’ make up valuable sections of newspapers, while radio stations encourage listeners to call in and share their thoughts, feelings, and experiences...
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The aim of this article is to provide a holistic exploration of the development of the business model of a magazine Web site, and of the factors behind its success. The discussion is based on an explorative case study of a successful Finnish magazine publisher and its Web site. We use...
Persistent link: https://www.econbiz.de/10011140612
Dynamic capabilities are the higher-order capabilities needed for changing operational-level capabilities and learning in new domains, and thus they are critical for innovation activities. The aim of this study is to explore heterogeneity of dynamic capabilities in a comparative setting. We...
Persistent link: https://www.econbiz.de/10010786652
This paper discusses the impact of the Internet on the magazine publisher's competitive advantage on three analytic levels: the products, the company and the industry. The analysis is based on interview data from the Finnish magazine publishing industry. On the product level, the Internet is a...
Persistent link: https://www.econbiz.de/10005047365
This article concerns digital-product innovation within the media sector. From previous literature we identify eight factors affecting innovation work. Using material from narratives collected from experts within the media industry, we then present a specific framework that summarizes the...
Persistent link: https://www.econbiz.de/10005080899