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The Role of the Advertising Agency in the Cultural Message Content of Advertisements: A Comparison of the Middle East and the United States

Kalliny, Morris; Ghanem, Salma - In: Journal of global marketing 22 (2009) 4, pp. 313-328

Persistent link: https://www.econbiz.de/10008306782

Cultural Differences and Similarities in Television Commercials in the Arab World and the United States

Kalliny, Morris; Saran, Anshu; Ghanem, Salma; Fisher, … - In: Journal of global marketing 24 (2011) 1, pp. 41-58

Persistent link: https://www.econbiz.de/10008847751

Signals of global advertising appeals in emerging markets

Oyedele, Adesegun; Minor, Michael S.; Ghanem, Salma - In: International marketing review 26 (2009) 4-5, pp. 521-541

Persistent link: https://www.econbiz.de/10008326560

Demographic and Psychographic Variables Associated with Hispanic Business Majors Intending to Pursue Graduate Studies: Marketing Implications

Adams, Russell; Kalliny, Morris; Saran, Anshu; Santos, … - In: Journal of Marketing for Higher Education 15 (2004) 1, pp. 97-115

<title>ABSTRACT</title> Increasing shifts in population proportions have led to an increasing demand on education institutions to recruit Hispanics. A random and stratified national sample was used to answer the following questions: (1) What are the psychographic typologies that are likely to identify Hispanic...

Persistent link: https://www.econbiz.de/10010972929

Cosmopolitanism: Concept and Measurement

Saran, Anshu; Kalliny, Morris - In: Journal of global marketing 25 (2012) 5, pp. 282-291

Persistent link: https://www.econbiz.de/10010104520

Television Advertising in the Arab World: A Status Report

Kalliny, Morris; Dagher, Grace; Minor, Michael S.; … - In: Journal of advertising research 48 (2008) 2, pp. 215-223

Persistent link: https://www.econbiz.de/10008074617

What Advertisers Need to Know About Promotion in the Arab World: Technology and Media Perspectives

Kalliny, Morris - In: Journal of promotion management : JPM 18 (2012) 4, pp. 436-458

Persistent link: https://www.econbiz.de/10010030631

Are They Really That Different From Us: A Comparison of Arab and American Newspaper Advertising

Kalliny, Morris - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 95-95

Persistent link: https://www.econbiz.de/10008438574

Cultural Values Reflected in Arab and American Television Advertising

Kalliny, Morris; Gentry, Lance - In: Journal of current issues and research in advertising : … 29 (2007) 1, pp. 15-32

Persistent link: https://www.econbiz.de/10008125735