The paper uses a panel of athletic department revenue and expenditure data of 227 public colleges and universities to empirically investigate the behavior of NCAA Division I athletic departments over the period 2006 – 2011. Four primary hypotheses were tested: (1) the effect of revenue changes...

We develop and empirically test a model of intercollegiate athletic department expenditure decisions. The model extends general dynamic models of nonprice competition and includes the idea that nonprofit athletic departments may simply set expenditure equal to revenues. Own and rival prestige is...