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"E-volution" to Revolution - Capitalize on the imminent era of explosive e-services growth.
Woodall, Regina D.
;
Colby, Charles L.
;
Parasuraman, A.
- In:
Marketing management : a quarterly business management …
16
(
2007
)
2
,
pp. 29-34
Persistent link: https://www.econbiz.de/10007731222
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Technology Still Matters - Never mind the doomsayers. E-services are alive, well, and positioned for growth.
Colby, Charles L.
;
Parasuraman, A.
- In:
Marketing management : a quarterly business management …
12
(
2003
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10007232326
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Hang on to the marketing concept!
Parasuraman, A.
- In:
Business horizons
24
(
1981
)
5
,
pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
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Research's place in the marketing budget
Parasuraman, A.
- In:
Business horizons
26
(
1983
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2
,
pp. 25-29
Persistent link: https://www.econbiz.de/10003647621
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Demographics, job satisfaction, and propensity to leave of industrial salesmen
Parasuraman, A.
;
Futrell, Charles M.
- In:
Journal of Business Research
11
(
1983
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10005477372
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Research's place in the marketing budget
Parasuraman, A.
- In:
Business Horizons
26
(
1983
)
2
,
pp. 25-29
Persistent link: https://www.econbiz.de/10005431613
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So you want your new product planning to be productive
Lawton, Leigh
;
Parasuraman, A.
- In:
Business Horizons
23
(
1980
)
6
,
pp. 29-34
Persistent link: https://www.econbiz.de/10005438836
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Performance and job satisfaction effects on salesperson turnover: A replication and extension
Johnston, Mark W.
;
Parasuraman, A.
;
Futrell, Charles M.
; …
- In:
Journal of Business Research
16
(
1988
)
1
,
pp. 67-83
Persistent link: https://www.econbiz.de/10005462383
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9
Social power bases of marketing executives: The relationship with organizational climate
McDaniel, Stephen W.
;
Futrell, Charles M.
;
Parasuraman, A.
- In:
Journal of Business Research
13
(
1985
)
1
,
pp. 77-85
Persistent link: https://www.econbiz.de/10005465553
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10
Extending a model of salesperson role perceptions and work-related attitudes: Impact of job tenure
Johnston, Mark W.
;
Parasuraman, A.
;
Futrell, Charles M.
- In:
Journal of Business Research
18
(
1989
)
4
,
pp. 269-290
Persistent link: https://www.econbiz.de/10005474092
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