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Mundwerbung : Begriffsbestimmung und Ergebnisse einer empirischen Studie
Cornelsen, Jens; Schober, K. - 1997
Persistent link: https://www.econbiz.de/10004338364
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Le consommateur entrepreneur : les nouveaux modes de vie
Rochefort, Robert - 1997
Persistent link: https://www.econbiz.de/10004372903
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1997
Persistent link: https://www.econbiz.de/10004377462
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Consumer behavior : buying, having, and being
Solomon, Michael R. - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004378724
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Der unbekannte Konsument : Konsumstile in den Neuen Bundesländern
1993
Persistent link: https://www.econbiz.de/10004197165
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Understanding the consumer : a psychological approach
Statt, David A. - 1997
Persistent link: https://www.econbiz.de/10004323380
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Consumer behaviour : advances and applications in marketing
East, Robert - 1997
Persistent link: https://www.econbiz.de/10004325067
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Produktmodifikation : Instrumente zur Zielbildung bei höherwertigen Konsum- und Gebrauchsgütern
Lurse, Carsten - 1999
Persistent link: https://www.econbiz.de/10004560954
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The consumer society
Goodwin, Neva R. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004343309
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The essence of consumer behaviour
Blythe, Jim - 1997
Persistent link: https://www.econbiz.de/10004346880