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This article focuses on the study of the main factors attracting visitors, not only new ones, to wineries, and also on how to keep these customers loyal. This research fills a gap in wine tourism literature, taking into account the differences between brand image and destination image as...
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A pesar de los adelantos teóricos que relacionan la ejecución del presupuesto de recursos humanos con la inversión en activos intangibles (Abeysekera & Guthrie, 2004; Becker, 1993; Gerhart & Becker, 1996), y el gran esfuerzo realizado por construir herramientas que permitan cuantificar el impacto que...
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